On April 12th, Facebook announced UK based start-up Grabyo backed by Thierry Henry, Cesc Fabregas and Tony Parker, as an official live streaming partner.
This means rights holders, broadcasters and publishers can use Grabyo platform to distribute broadcast-quality streams directly into the world’s largest and most famous social platform.
La Liga will become the first European football league to globally broadcast a match on Facebook Live.
The Spanish Women’s first Division fixture between top of the league Atletico Madrid and third placed Athletic on Saturday 28 May will become the first European football league to globally broadcast a match on Facebook Live with no geoblocking.
Facebook Live has opened up new opportunities for broadcasters to advertise sports and teams to the huge number of users spending more and more time on social media.
Twitter has also moved in on the popularity of sports having acquired the rights to Thursday night NFL football.
Europa League and Champions League finals 2015 were covered by Youtube, after UK broadcaster BT Sport has decide to use social media to increase the viewing figures.
All livestreams are available via www.facebook.com/laliga