The Scottish Professional Football League has made a deal to show SPFL for the first time live in China.
The deal with leTV, China’s biggest digital broadcast platform for sports, includes 55 Premiership matches available across TV, online and mobile. The deal also include broadcasting of Scottish league cup and Petrofac training cup matches.
SPFL chief executive Neil Doncaster said in his statement for BBC: “It’s a fantastic deal for Scottish football. Clearly, this is a massive market and gives our member clubs a great opportunity to sell themselves to the world's fastest growing economy.“
LeTV is a Chinese entertainment company and the largest online video company in China. It is the China’s fastest growing sports media platform. With adding SPFL TV rights, their portfolio has now 120 sport media rights in 17 categories such as football, basketball, motor sports, cycling, marathon, equestrian and combat sports.
Chief executive Lei Zhenjian said: "It is a great addition to our expanding line-up of premium sports content. Football's popularity is rising in China and Letv Sports is committed to acquire as many of the world's top sports properties as possible to serve our sports fans in China."