The NBA has renewed and expanded it's deal with Germany's multimedia sports websiite Spox.com.
The deal will se Perform-Group owned site continue to provide daily NBA content to fans in Germany. Half of the season is behind us, but spox.com will continue to show 3-4 matches in livestream for free.
Adittionally, a expanded agreement gives Spox.com the live streaming rights to a whole All-star wekkend in Toronto, which begins on this Friday 12th February and ends two day later with 65th All-star game.
With FREE live stream, Spox.com becomes the home of the most popular basketball league in the world. Other content will include highlights, blog posts, behind scene photos and analysis from Spox editorial team. It is important to note that Spox.com is only available for NBA fans living in Germany.
“We are thrilled to announce our expanded partnership with SPOX in advance of the first All-Star ever held outside the United States,” said NBA Associate Vice President, Germany, Nordics and Central Europe Jan Menneken in his statement. “This partnership stands as a testament to the NBA’s commitment to providing fans in Germany with the best content the league has to offer. And there’s no better way to tip off this partnership than by livestreaming All-Star 2016 in Toronto next weekend.”
In 2015, Spox was named Germany's best sports website at year's sports ceremony.
About Perform Group
PERFORM Group was created in September 2007 through the merger of two businesses: Premium TV Limited, a provider of web and
mobile solutions to the sports sector, and the Inform Group, a digital sports rights agency.
The businesses were rebranded “PERFORM” in January 2008 under the leadership of current Chief Executive Officer Simon Denyer, and former joint CEO Oliver Slipper.
In February 2011, the Group completed the acquisition of Goal.com and sports data companies RunningBall and Opta Sports were also acquired in 2011 and 2013 respectively.
Group was de-listed from the London Stock Exchange in November 2014 when Access Industries increase its stake in the company from 42.5% to 77%.